Grails: When Sneakers Change the Game (2022 - 2022)

Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.