Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

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Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
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Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.