After decades of friendship, six friends are right where they started: together and taking advantage of every opportunity New York City has to offer. Now businessmen, privileged ne'er-do-wells and even a prince (seriously—one of them is an actual prince), their dynamic remains the same. The bachelors of "Lucky Bastards" won't let each other get away with anything, but they’ll also never let each other down. They just want to have fun. With their friends. And preferably quite a few beautiful women.

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It's time to get down to business. Rocco's successful father is pushing him toward the denim industry, but is he ready to commit to a real career? Meanwhile, Lorenzo needs models for his new fashion label Rum Golf. Luckily, Scott always has him covered. Those connections come in handy again when Craig plans a wild Pimps and Ho Ho Ho's holiday party! The guys better make a good impression because the first man to close the deal with a lady wins more than just bragging rights. Get the scoop!
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In the series premiere of Lucky Bastards, good friend Adam joins his five entrepreneur buddies in New York City. How are they going to celebrate? Meanwhile, Charles tries to raise the profile of his high-end vodka. Will rolling up in a Maserati to a big event do the trick? Then, Rocco does some "market research" for his upcoming denim line by getting beautiful women to strip down at the club!