Through the prism of Jeff Goldblum's always inquisitive and highly entertaining mind, nothing is as it seems. Each episode is centered around something we all love — like sneakers or ice cream — as Jeff pulls the thread on these deceptively familiar objects and unravels a wonderful world of astonishing connections, fascinating science and history, amazing people, and a whole lot of surprising big ideas and insights.

Jeff Goldblum
Self

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Jeff learns all that glitters is ‘gold’ when he takes a shimmering journey to unveil the extravagant joy of jewelry, including a visit to the jewelry masters who craft custom gold-and-diamond-encrusted Grillz for wealthy celebrity clients. He also discovers how sparkles play a large role at an Indian wedding; visits the HQ of a diamond foundry; and gets swept up in a New Orleans street parade.
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Jeff sets out to investigate the multi-million billion dollar industry of sneakers. His journey includes the basketball court, the boardroom, the country's sneaker convention - Sneaker Con - and Adidas' high tech labs.